March 2012
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Month March 2012

Branding in UX: It’s About Messaging & Experience

As interactions designers (and/or UX designers) we are accustomed to being a bridge between the business and the user. We’re also the hub between multiple departments. This is why we can have the opportunity to foster the creation of a great brand. We can bring together experience, messaging and visual design to create product the exceeds our customers expectations.

Location-Based Unlock Setting

I mocked up a feature that would take advantage of geofencing to allow a user to set up safe locations. When the phone detects that it’s in a safe area it won’t require a pin/passcode to unlock the screen. This way at home and perhaps work you don’t have to fiddle with the unlock screen, but if you lose your phone on the train it will require a passcode to unlock.